Where are

you 36

months

from now?

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FOCUS 36

What is your vision of the nearby future? What is your focus point and dot on the horizon in – say – 36 months? Who are you as a brand and as a company and what value do you want to add in 3 years time? What do you want to achieve and why?

FOCUS 36 helps you to define this and to get there. We challenge you to make very clear what to do and what to leave. Not only at the start, but with service and guidance along the way. With minimum effort in time and with maximum impact on results and self deployment. Pure exponential acting and growth.

It is your personal journey, until you reach the top.

Designed for investors, entrepreneurs and leaders

  • Where you want to build a (portfolio of) strong brand(s)
  • Where you want to have a clear (short/mid term) perspective and outlook on the ROI
  • Where you want to become a real differentiator and value creating company
  • Where you want significant (exponential) bottom line growth
  • Where you want to create proud employees and customers

FOCUS 36 is your own unique program

  • Brand based: (made) in line with your core strengths and differentiating markers
  • Value based: outside-in value creation is the norm for development and positioning
  • Route based: a structured and integral roadmap in order to make it really happen

Our principles

  • Self-deployment: develop and create as much as possible by yourself, with only specialist help
  • Call to action: each step in itself adds value, always make it realistic and doable
  • Choices and consequences: be willing to accept the consequences of the decisions you make
  • Exponential growth: outside-in value thinking needs full engagement of employees and customers along in order to accelerate

LAUNCH3 as a first step delivers an inspiring vision and compelling direction

  • F-36
  • IDENTITY NOW
  • COOKER 24
  • VALUE 36
  • DELTA ZERO
  • KICK START

Your unique program

Explore all phases of the FOCUS36 program. Launch3 is your starting point for a solid strategic fundament and is described in depth. MOMENTUM X, GROWTH 10 and ACCELERATE 18 are dependent of your choice and direction and are described only briefly. Feel free to contact us in order to explore how your company can benefit from FOCUS36.

FOCUS 36

LAUNCH3

  • F-36
  • IDENTITY NOW
  • COOKER 24
  • VALUE 36
  • DELTA ZERO
  • KICK START

MOMENTUM X

  • X-RAY 01
  • DESIGN 02
  • ADJUST 03
  • BASE CAMP

GROWTH 10

  • DELTA X
  • DELTA X
  • DELTA X
  • DELTA X
  • DELTA X
  • DELTA X

 

  • SUMMIT

ACCELERATE 18

  • FRIDAY FOCUS
  • MONTHLY ACCELERATOR
  • QUARTERLY EXPLORER
  • ANNUAL SUMMIT
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FOCUS 36

What is your vision of the nearby future? What is your focus point and dot on the horizon in – say – 36 months? Who are you as a brand and as a company and what value do you want to add in 3 years time? What do you want to achieve and why?

FOCUS 36 helps you to define this and to get there. We challenge you to make very clear what to do and what to leave. Not only at the start, but with service and guidance along the way. With minimum effort in time and with maximum impact on results and self deployment. Pure exponential acting and growth.

It is your personal journey, until you reach the top.

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LAUNCH3

LAUNCH3 is where you envision your own future in 3 years time. We help you to clearly define your desired brand and corporate identity, your value proposition, your growth ambition, the gap with the current state and a global route to achieve your destination.

Who you are, what your mission is, the value that you bring and the role that you want to play to your customers, will be summarized in a concrete and proud deliverable like a brand book or a compelling corporate presentation or video. With this in hand, it will kick-start your storytelling to whoever you want to involve. From now on, you’re on your way!

LAUNCH3 is about making choices. The most difficult part in this phase is to decide what not to do. LAUNCH3 also makes a unique combination of your own mission statement, an outside-in value proposition approach and a development roadmap for your organization. A pressure cooker to form an unmissable basis to aim and evaluate your success in the coming 36 months.

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F-36

F-36 is where you as executive leaders and investors/shareholders along, envision your image of the future. What is your dream, your drive and definition of success? What other brand is your example and reference case?

How does your world look like in 36 months from now? Is it that you want to be on top of the market and hence size that drives your success? Or do you want to be an iconic example to a broad audience?

We inspire you to set ambitious and still realistic goals for a 36 month horizon, in a unique and confrontational style with no compromise to your true identity and core values. F-36 is carried out in a small and intimate setting to ensure free format thinking.

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IDENTITY NOW

Based on your strategy and mission, your brand and corporate identity need to be defined clearly. What is the way you want your customers to experience your product and service? Where, how and when? What reputation do you want to have? How are you going to be a real differentiator?

IDENTITY NOW is about making choices. The most difficult part in this phase is to decide what not to do. In a unique and confrontational style with no compromise to your true identity, core values and strengths, we help you to clearly define how you want to be (recognised) and why. Warning: this is not an easy job, but will be very valuable later on. IDENTITY NOW is carried out with your management team and board of directors.

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COOKER 24

With your ‘why’ (mission) and the ‘how’ (identity) in hand, we will define the ‘what’ (value proposition). What trends in the market do you see? What (latent) customer needs to you want to solve? What smart solution do you (want to) offer? What business model suits best? What is unique about your offering? What products and services can you deliver by yourself? What strategic alliances do you require?

COOKER 24 is a very inspirational session with a unique outside-in value based approach. In a mere 24 hours (let’s say one day), you will have a shared portfolio with both existing products and services and a part yet to be developed. And it makes very clear and tangible how you will contribute to your customer’s dreams and success and get connected. Your corporate pitch will get real skin in the game here and hence a authentic and trustworthy market positioning. COOKER 24 is carried out with your management team and board of directors.

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VALUE 36

VALUE 36 is about ambitions. How will you describe the value of your brand in 36 months from now? How scalable is your proposition? What value do you want to add to your bottom line? And to the company as a whole?

VALUE 36 is part of your F-36 dream. But it also sets a realistic budget and Return on Investment (ROI) planning for a 36 month period.

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DELTA ZERO

Having the ‘why’ – ‘how’ – ‘what’ clearly defined, it’s time to determine the gap with the current state. What elements of your organization DNA should be developed? What brand marketing, content marketing, product development, sales processes, delivery processes, documents, IT infrastructure, organization structure, governance model, cultural norms, attitudes and behaviours, etc need to be worked on?

DELTA ZERO delivers a high level development roadmap. It shows an integral approach and values a shared vision on what needs to be done and in what order. DELTA ZERO is carried out with your management team and board of directors.

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KICK START

LAUNCH3 is done in a small peer group of stakeholders, usually top-management. KICK START is to launch your renewed mission.

Who you are, what your mission is, the value that you bring and the role that you want to play to your customers, will be summarized in a concrete and proud deliverable like a compelling corporate presentation. With this in hand, it will kick-start your storytelling to whoever you want to involve. From now on, you’re on your way!

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MOMENTUM X

With a clear strategy, identity and value proposition in hand, MOMENTUM X is to engage, motivate and commit your organization on your mission. A bottom-up approach requires some time and effort, but will return energy and detailed designs and necessary adjustments to your customer journey, marketing and sales approach, delivery processes, governance model, ICT, techniques, attitude and behaviours, etc.

MOMENTUM X is to set everything in place to start your journey to the top and to start growing and developing. Part of MOMENTUM X is BASE CAMP where you decide what you need as truly essential in helping you to achieve the top and what you’d better leave ‘behind’.

MOMENTUM X is based on proven change management principles and is unique in its integral approach of both structure and culture elements, management and operational focus, as well as ‘front’ and ‘back’ end of the customer journey.

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GROWTH 10

With the right strategy, structure, systems and people in place, GROWTH 10 is to develop as a brand and grow as a company. Your people develop from reactive followers to proactive adopters and representatives. With a positive impact on your bottom line as a result of that. Depending on people’s competences and effective management and leadership, this will take an average 10 months. Symbolically, the 10 also indicates the ultimate ‘grade’ of full ownership of the market and customer approach that was meant earlier.

GROWTH 10 typically requires intensive training, coaching on the job and management development in a unique integral and pragmatic approach. The most critical part in this development process is the transition from a reactive organization to a proactive one and from an incapable to a capable workforce. If this transition is not managed well, the risk of mission failure is the highest here. Therefore, the DELTA 0X is a crucial and unique instrument to assure timely and effective scenario planning and decision making.

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ACCELERATE 18

With full ownership of the new way of working and representing the desired corporate and brand identity, ACCELERATE 18 is to develop new brand markers, value propositions and business initiatives.

ACCELERATE 18 typically requires a shared philosophy on how to positively surprise customers, uncover and solve latent needs, and add more value to customers, to the market and to the company. A shared philosophy as part of your organization DNA enable pure exponential development and growth of business. However, innovation and continuous development needs structure and governance as well. Here, you can expect steep results and return on investment (ROI).

CONTACT US

FOCUS 36

Landgoed Maarsbergen

Maarnse Grindweg 38

3953 LW Maarsbergen

The Netherlands

 

Bas de Haas

+31 6 41 345 395

bas@focus36.com

 

Dennis van Ravenswaaij

+31 6 13 23 46 41

dennis@focus36.com